John T. Farrell
John Farrell has a keen understanding of working with the analyst community given his extensive time spent with Aberdeen Group. He served in the company’s Strategic Service Management practice, managing client relationships and providing extensive support for the industry analysts.
John was the glue for many clients as he nurtured analyst relations programs for many Fortune 500 CMOs and VPs of Marketing. He has an insiders view and knowledge of market dynamics and industry trends.
As one of the top consultants for Farrell Talbot Consulting, John is able to provide clients with the inner workings of the analyst world, what makes an analyst want to write and/or research a company and how to generate awareness with the right audiences. He provides ongoing management and support of go-to-market strategies; helps create sound agendas for research and; drives thought leadership discussion as well as branding ideas that will support a clients communications program.
John has an associates degree in Civil Technology from the University of New Hampshire and is in the process of receiving his bachelor of science degree in marketing from Southern New Hampshire University.