Keith R. Pillow, APR, MBA

A senior accomplished public relations (PR) executive, Keith R. Pillow, APR, MBA possesses 20 years of corporate and agency experience developing and implementing strategic, results­driven integrated communications programs in a diverse spectrum of industries and market segments. More specifically, Pillow specializes in devising high­impact, cohesive external and internal communications strategies for a wide range of firms, from start­ups to major Fortune 500 brands, in the technology, professional and financial services, cable and telecommunications, sports, entertainment, media, non­profit, and consumer products sectors.

Pillow specializes in full­service marketing consulting, planning, the development and execution of impactful, cost­effective communications strategies and programs for small and mid­sized businesses (SMBs) operating in multiple industries. Previously, Pillow was vice president of Abelson Group, Inc., a boutique technology public relations (PR) firm where he was responsible for a broad range of agency operations and client­driven initiatives. These included the management of critical client relationships and day­to­day account execution activities, the supervision of multiple teams of practitioners, new business development in key growth segments, and recruiting and mentoring of agency personnel. He was also managing director of the agency’s EnterPRiseDirect practice group, which exclusively services early­ stage, growing, and mature companies in the enterprise hardware, software, and solutions markets.

Previously, Keith was the global PR manager for the entertainment services division of Technicolor, where he oversaw all worldwide internal and external communications programs for the $3.5 billion business unit. Prior to joining Technicolor, he was founder, president, and chief executive officer of KRP Communications, Ltd., a PR firm specializing in the creation and implementation of campaigns for technology, professional services, and non­profit concerns in Southern California. In addition, Keith managed marketing communications programs throughout the Western Hemisphere for Paris, France­based Dassault Systèmes (NASDAQ: DASTY), a $2 billion global enterprise software company which develops product lifecycle management (PLM) applications for the aerospace and defense, automotive, and industrial equipment sectors.

His additional professional experience includes senior account management positions at two of the largest PR firms in the world, Fleishman­Hillard and Shandwick International (now Weber Shandwick Worldwide). During his tenure with both agencies, he designed and executed corporate and product communications programs for a host of blue­chip corporations, including Baskin­Robbins, BMC Software, Bain & Company, CSC, Compaq, Dell, Farmers Insurance, FranklinCovey, Kodak, Nortel Networks, Reebok, Seagate, Sony PlayStation, and Yahoo!, among many others. He has also held positions as a PR specialist at Quarterdeck Corporation, an international developer of utilities software products acquired by Symantec Corporation, and as a senior account executive at Smith PR, a Los Angeles consumer marketing and brand enhancement consulting firm acquired by Allison & Partners.

Pillow began his career as a sports marketing manager at Brener Zwikel & Associates, Inc., where he worked with some of the most prestigious organizations and companies in sports. These clients included such notable entities as Association of Volleyball Professionals (AVP), ESPN, National Football League, International Management Group, Major League Soccer, MGM Grand, Mirage Resorts, PGA of America, PGA TOUR, World Cup USA 1994, SET Pay Per View, and SHOWTIME Networks.

Pillow holds B.S. degrees in marketing and international business from the Leeds School of Business at the University of Colorado, and a MBA in marketing from the George L. Graziadio School of Business and Management at Pepperdine University. He received his accreditation in public relations (APR) designation from the Universal Accreditation Board in 2008. He is a member of Beta Gamma Sigma, the Phi Beta Kappa equivalent for business graduates; the Public Relations Society of America (PRSA); PRSA Counselors Academy; and the American Marketing Association (AMA).
An expert on marketing and communications, career advancement, and business development strategies, Pillow is an adjunct faculty member in the Department of Journalism and Mass Communication at California State University Long Beach (CSULB), where he teaches public relations writing and other communications courses. In addition, he is also a frequent guest lecturer and panelist at other major area colleges and universities, including Ventura College; Santa Barbara City College; California State University Northridge (CSUN); Pepperdine University; University of California at Los Angeles (UCLA) Extension; and the Annenberg School for Communication at University of Southern California (USC).

© 2012 by Farrell Talbot Consulting.


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